A new IAD advisor receives their welcome kit by email, clicks on the login link, and encounters an error page. The old URL iadholding.com now redirects to playiad.com, and the mobile app is no longer downloadable from the stores. This kind of mishap often occurs during the first weeks in the network. Accessing the IAD Holding intranet requires knowing the correct entry point, having up-to-date credentials, and mastering the enhanced authentication implemented in recent months.
Playiad.com replaces iadholding.com: the only valid entry point
We still come across guides that refer to iadholding.com or recommend downloading the Playiad app from the App Store or Google Play. These two paths are outdated.
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The domain iadholding.com now displays a redirect message to playiad.com. As for the mobile app, Playiad is no longer available on the stores. Login is exclusively through the web browser, whether on a computer, tablet, or smartphone.
Specifically, all internal resources can be accessed via the IAD Holding intranet for advisors in France by going directly to playiad.com. A good practice is to bookmark this address upon the first successful login to avoid going through an outdated link.
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Obtaining IAD credentials: the central role of HR in onboarding
Most tutorials describe account creation as a simple online registration. The reality on the ground is different.
For new advisors, the HR manager directly provides the login credentials. One does not create their access through a public form. The process is centralized: a professional ID and a temporary password are typically received by email in the days following the validation of their integration into the network.
If nothing arrives after a few days, the reflex is to contact their IAD sponsor, who can follow up with the HR or IT service. Responses vary on this point, as some advisors receive their access within a few hours while others wait several days depending on the period.
Check the elements before the first login
Before attempting to log in, ensure you have three elements on hand:
- The IAD professional ID (distinct from the personal email address), provided by the HR service during integration into the network
- The temporary password received by email, which must be changed upon the first login for security reasons
- A mobile phone registered with the network, necessary for the two-factor authentication activated on the platform
Without any of these elements, the connection will be blocked. It’s better to gather everything before starting the procedure.
Two-factor authentication on the IAD intranet: what it changes in daily life
Logging into the advisor space is no longer limited to a username/password pair. Two-factor authentication is now standardized on the IAD Holding intranet to protect access to sensitive modules: contractual documents, business tools, client data.
In practice, after entering their professional ID and password on playiad.com, a verification code is sent to their phone. This code must be entered within a short time to finalize the login.
Situations that block two-factor authentication
Two cases frequently arise on the ground:
- Change of phone number not reported to the IT service: the verification code goes to the old number, and the connection fails systematically
- Area with poor network coverage: if the verification SMS does not arrive, the second step cannot be validated. Switching temporarily to Wi-Fi does not always resolve the issue since the code is sent via SMS
- Professional phone broken or lost: without access to the registered device, the unlocking procedure goes through IAD technical support, which verifies the advisor’s identity before reassigning access
In each of these cases, contacting IAD technical support is mandatory. No workaround exists on the user side to disable 2FA themselves.
Forgotten password and blocked account: the procedure that works
When managing visits, agreements, and client follow-ups all day, forgetting your IAD password can happen. The platform playiad.com offers a reset function accessible from the login screen.
You click on the designated link, enter your professional ID, and a reset email is sent to the address associated with the account. The new password must meet the security criteria imposed by the platform (minimum length, special characters).
If the account is completely blocked after several failed attempts, reactivation goes through the network’s IT service. You will need to provide an ID and your advisor number for the technical team to unlock access. This verification usually takes one to two business days.
Features accessible after login
Once logged into the advisor space on playiad.com, you find the tools for daily management: consultation and tracking of mandates, access to legal and commercial documents, management of prospect contacts, tracking of performance and commissions. All these features are grouped in a single interface, which avoids juggling between multiple platforms.
Online training modules are also accessible from this space, covering both the technical and legal/commercial aspects of the independent real estate advisor profession.
The key point for every IAD advisor in France: access is exclusively through playiad.com via a browser, with credentials provided by HR and two-factor authentication activated. Keeping your phone number up to date with the network and bookmarking the URL are two simple actions that prevent most connection issues.